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Which One is Best for Your Business?
Affiliate marketing is one of the easiest ways for small businesses to start generating revenue online—without the time and resources needed to develop and launch their own products. If you’re a small business owner looking to monetize your website or social media presence, Amazon offers two popular programs: Amazon Influencer and Amazon Associates. But which one is the right fit for your business?
As a digital strategist specializing in WordPress and WooCommerce, I’ve helped businesses integrate affiliate marketing seamlessly into their existing websites. In fact, I built BronzedBerry.com to include Amazon affiliate links directly into the WooCommerce shopping experience, making it a natural extension of the brand. If you’re looking for an ethical, scalable approach to affiliate marketing, let’s break down these two programs and help you decide which one aligns best with your business goals.
What is the Amazon Influencer Program?
The Amazon Influencer Program is designed for content creators and social media influencers with an engaged audience. This program allows you to create a personalized Amazon storefront featuring your recommended products. You can then share links to your storefront or individual products through social media platforms like Instagram, YouTube, TikTok, and Facebook.
Pros of the Amazon Influencer Program
- Custom storefront: You get a dedicated Amazon page with a curated selection of products.
- Optimized for social media: Works well for those who already have an engaged following.
- Easy product recommendations: Ideal if you frequently showcase products in videos or posts.
Cons of the Amazon Influencer Program
- Requires an existing audience: You need a solid social media following to qualify.
- Limited integration with websites: Primarily designed for sharing on social media rather than embedding in a website.
What is the Amazon Associates Program?
The Amazon Associates Program is Amazon’s standard affiliate program that allows website owners, bloggers, and small businesses to earn commissions by linking directly to Amazon products. You generate unique affiliate links, and when someone clicks through and makes a purchase, you earn a percentage of the sale.
Pros of the Amazon Associates Program
- Great for website monetization: Perfect for bloggers and businesses using WordPress/WooCommerce.
- Flexible product linking: You can embed product links, banners, and widgets into your site.
- No minimum audience size: Unlike the Influencer Program, there’s no requirement for social media followers.
Cons of the Amazon Associates Program
- No custom storefront: You can’t create a branded Amazon page.
- Must drive traffic to your website: Unlike the Influencer Program, this works best if you already have SEO-driven content that brings visitors to your site.
Which Amazon Program is Best for Your Business?
Choosing between Amazon Influencer and Amazon Associates depends on where you already have an audience and how you prefer to generate income. Here’s a simple way to decide:
Feature | Amazon Influencer | Amazon Associates |
---|---|---|
Best for | Social media influencers | Website owners, bloggers, SEO-driven businesses |
Primary platform | Instagram, TikTok, YouTube, Facebook | WordPress, WooCommerce, blogs |
How you earn | Commissions on purchases from your storefront | Commissions from product links embedded in content |
Minimum audience | Yes, requires social media following | No, anyone can apply |
Customization | Personalized storefront | Direct links but no storefront |
How I Help Businesses Monetize with Amazon Affiliates
As a digital strategist, I specialize in helping small business owners monetize their online presence efficiently and ethically. Whether you have an established WordPress/WooCommerce store or you’re just starting out, I can help you seamlessly integrate Amazon affiliate marketing into your business model.
For example, with BronzedBerry.com, I built Amazon affiliate links directly into WooCommerce, allowing customers to browse products in a familiar shopping environment while still earning commissions on purchases made through Amazon. This strategy keeps the brand experience cohesive while taking advantage of Amazon’s extensive product offerings.

How to Sign Up for Amazon’s Affiliate Programs
If you’re ready to get started with affiliate marketing, here are the official sign-up links for each program:
- Amazon Influencer Program: Apply here
- Amazon Associates Program: Sign up here
Final Thoughts: Which Program Should You Choose?
If you’re an influencer with an engaged social media following, the Amazon Influencer Program is a great way to monetize your content. If you have a WordPress or WooCommerce website, the Amazon Associates Program is the better choice because it allows for seamless integration into your website’s content and product pages.
Want help setting up an affiliate marketing strategy that works for your business? Let’s chat! I can help you build a streamlined, profitable system tailored to your audience. Contact me today to get started.