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Digital Strategy

Digital Strategy Workshops For Small Businesses

Our Digital Strategy Workshops For Small Businesses are designed to guide business owners, founders, and CEOs in creating effective, tailored digital strategies that streamline operations and maximize growth. We provide businesses with the insights and tools they need to optimize their digital presence, align their marketing efforts, and integrate technology solutions that drive long-term success.

Our workshops are interactive and hands-on, diving into your current processes and tech stack to pinpoint opportunities for growth. We help you refine your digital marketing strategies, optimize your online platforms, and integrate new technologies, ensuring that your business can scale efficiently and meet its objectives.

Our Digital Strategy Workshops include:

  • Tech Stack Audits: Evaluating your existing tools to streamline operations and improve efficiency.
    Custom Action Plans: Creating clear, actionable strategies aligned with your business goals.
  • Marketing Funnel Optimization: Refining lead generation and nurturing strategies to improve conversion rates.
  • Technology Integration Strategy: Recommending and implementing the right digital tools to support business growth.
  • Content Strategy: Building a content plan that engages your audience and drives traffic. 
  • Overwhelm with Technology: Businesses often use too many platforms and tools without a clear strategy. This can cause inefficiency, wasted resources, and confusion. We help simplify and integrate your tech stack to improve performance.
  • Inconsistent Marketing Funnel: Without a cohesive digital strategy, businesses struggle to move leads through their funnel effectively. We focus on improving your lead generation, nurturing, and conversion strategies to ensure a smoother customer journey.
  • Poor Website Performance: Slow load times, poor SEO, and technical issues can hinder your website’s ability to attract and convert traffic. Our workshops diagnose and fix performance issues, ensuring your website operates optimally for both user experience and search engine rankings.
  • Scaling Challenges: As businesses grow, it’s often difficult to scale technology and marketing efforts. We provide a clear roadmap for scaling your digital infrastructure to support growth while minimizing inefficiencies.

During our Digital Strategy Workshops For Small Businesses, we work closely with you to identify the specific pain points in your digital operations and then develop tailored strategies to address them. Here’s how we approach each challenge:

  • Tech Stack Simplification: We audit your current tools and software, eliminating redundancies and improving integrations. We then streamline your tech stack to reduce complexity and enhance efficiency.
  • Customized Action Plan: We create a step-by-step roadmap that lays out specific actions for aligning your digital efforts with your business goals. This roadmap includes everything from optimizing your website to improving email marketing, ensuring your team has a clear path forward.
  • Optimizing Marketing Funnels: We evaluate your existing marketing funnels, identifying opportunities for improvement at every stage. Whether through optimizing landing pages, automating email campaigns, or refining lead nurturing strategies, we ensure your funnels are working at peak efficiency.
  • Website Performance Improvement: In addition to improving content and design, we focus on solving technical issues that may hinder SEO and performance. We fix slow load times, optimize images, and implement SEO best practices, ensuring your website attracts organic traffic and converts visitors effectively.
  • Technology Integration: We help select and integrate the right tools for your business, ensuring that every technology solution supports your overall strategy and helps scale operations smoothly.
  • Content Strategy: We build a content plan that is aligned with your brand goals, focusing on creating content that resonates with your audience, enhances SEO, and drives traffic to your website.

Workshops

Our E-commerce Strategy Workshops are designed to help business owners gain clarity and direction in launching, optimizing, or scaling their online store. Whether you’re starting fresh, transitioning platforms, or looking to refine your strategy, we guide you through platform selection, conversion optimization, marketing automation, and revenue growth tactics. These sessions are tailored to your unique business needs, ensuring you leave with a clear understanding of what steps to take next and how to execute them effectively.

Deep Competitor Analysis

Understanding your competition is key to standing out in the crowded e-commerce space. We conduct in-depth competitor research to uncover what’s working in your industry, where gaps exist, and how your brand can differentiate itself. This includes analyzing SEO strategies, product positioning, pricing models, advertising tactics, and customer engagement strategies. With these insights, we develop a plan to help you outperform competitors in organic search, paid ads, and overall online visibility.

Actionable Roadmap

Having a solid strategy is one thing—knowing how to execute it efficiently is another. After our workshops and competitor analysis, we provide you with a step-by-step, prioritized roadmap outlining exactly what needs to be done to improve your e-commerce store. This includes technical improvements, SEO enhancements, conversion rate optimization, marketing automation, and long-term scalability planning. Whether you’re handling implementation in-house or need our support, this roadmap ensures you stay on track and take measurable steps toward increased revenue and customer growth.

Case Studies

Digital Strategy Workshops For Small Businesses

be brilliant presentation group client example seo

Be Brilliant Presentation Group came to us after working with another company to redo their website. After conducting a multi-day workshop, we helped them understand their digital landscape and offered guidance on optimizing their tech stack and website performance. The previous company’s site had numerous performance issues, including slow load times, unoptimized images, overuse of plugins, and disabled search engine indexing, which resulted in poor SEO performance.


After our workshop, we took on the project and remapped their website. We made technical changes to improve site performance, including optimizing photos, simplifying the tech stack, and fixing SEO issues. As a result, the client saw a dramatic improvement in website performance, with their SEO organic leads increasing and their close rate skyrocketing from 20% to 90%.

Here’s what the client had to say: “Website performance has been one of my biggest business headaches. So much so that I designed and redesigned it (with two different agencies), and it was still poorly performing. But this story has a great ending! After working with Amie, my website grade went from a D to an A. My SEO organic leads went from zero to a few each month, which is perfect for my type of business. Yet, the best part is the leads are the right kind of clients, as my close rate went from 20% to 90%. After this success, I have continued to invest in Amie’s services and can’t wait to see where my website is in a year.”

wordpress website remake client XBAR6

For XBar6, we focused on simplifying their technology and creating an actionable strategy for scaling their business. As they transitioned to offering products through WooCommerce, we helped optimize their digital tools, ensuring that the tech stack could scale with future growth. We also provided guidance on using Amazon Associate links within a content-driven strategy, making it easier to integrate affiliate marketing while supporting their e-commerce initiatives. Our digital strategy workshop equipped them with the knowledge to move forward efficiently, with a focus on growing their email list and driving revenue through affiliate partnerships.

bronzedberry website revamp and updated shopping

For BronzedBerry, we worked with the founder to assess their tech stack, digital marketing strategies, and customer experience. We developed a comprehensive roadmap for improving their online presence and scaling their e-commerce efforts. This included streamlining their WooCommerce store, integrating email marketing funnels through Klaviyo, and creating a content strategy that highlighted the brand’s anti-aging and sunless tanning benefits. Our workshop helped them align their marketing efforts with the business’s long-term vision of growth, ensuring they were equipped with the right tools to succeed.