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Email Marketing

Email Marketing Integration for WordPress

Email Marketing Integration for WordPress is our specialty, helping businesses create impactful, automated email campaigns that convert. From welcome sequences and promotional blasts to nurturing campaigns and newsletters, we design tailored email strategies that engage, inform, and drive action—maximizing your ROI. We take a personalized, strategic approach to email marketing, ensuring seamless integration with WordPress for optimal performance. Whether you need to keep customers engaged, drive sales, or grow your subscriber list, our end-to-end services, including Klaviyo and ActiveCampaign automation, ensure your email marketing works effortlessly to meet your business goals.
  • Low Engagement Rates: Without a strategic email marketing plan, many businesses see poor open rates, click-through rates, and conversions.
  • Unoptimized Campaigns: Email campaigns that aren’t segmented properly or don’t have clear CTAs can leave potential revenue on the table.
  • Lack of Personalization: Sending generic emails to your list without personalized content or targeted offers can lead to unsubscribes or wasted efforts.
  • Inconsistent Messaging: Inconsistent email schedules or poorly written emails that don’t align with your brand’s voice can confuse or turn off subscribers.
  • Missed Automation Opportunities: Many businesses fail to set up powerful automated email sequences that convert visitors into customers or nurture leads through the sales funnel.
  1. Platform Selection: Not using a professional email marketing software yet? We can help you decide between two of the very best, Klayvio and Active Campaign. 
  2. Audience Segmentation: We segment your email list based on factors such as customer behavior, demographics, and interests. By doing so, we create highly targeted campaigns that speak directly to the needs of each group, leading to better engagement and conversions.
  3. Email List Management: We ensure that your email list is clean and up-to-date, removing inactive subscribers and focusing on highly engaged leads. This helps increase open rates and reduce bounce rates.
  4. Personalized Content: We use dynamic content and data-driven strategies to personalize each email, offering tailored recommendations or exclusive discounts that resonate with recipients. We make sure every communication feels like it was made just for them.
  5. Automated Campaigns: We help set up automated email sequences, such as welcome series, abandoned cart reminders, and post-purchase follow-ups, to keep your customers engaged at the right moments. These automated emails not only save you time but also increase the likelihood of conversions.
  6. Compelling Copywriting & Design: We create emails that are not only aesthetically pleasing but also persuasive. Every email is optimized for both desktop and mobile devices, with clear CTAs and copy that speaks directly to your audience’s pain points.
  7. A/B Testing & Optimization: We continuously monitor campaign performance, testing subject lines, content, and send times to ensure that every email campaign achieves maximum effectiveness. With this data, we refine our strategies over time for even better results.

Platform Selection

Choosing the right email marketing platform is crucial for business growth. We specialize in Klaviyo (ideal for eCommerce businesses with deep Shopify and WooCommerce integrations) and ActiveCampaign (best for service-based businesses needing advanced automation and CRM capabilities). We assess your business needs and tech stack to recommend the platform that maximizes engagement, automation, and ROI.

Lead Gen & List Building

Growing a high-quality email list is key to long-term success. We create strategic lead magnets, such as downloadable guides, discount offers, and exclusive content, paired with opt-in forms and landing pages that drive conversions. Every lead captured is primed for future sales through targeted email nurturing.

Ecommerce Integration

Our Email Marketing Integration for WordPress service will seamlessly connect your WordPress website with your Woocommce, or Shopify store to your email marketing software. Therefore creating automated, data-driven campaigns. We set up abandoned cart emails, product recommendations, and post-purchase follow-ups that sync with your store, ensuring you capture every opportunity to convert and retain customers.

Automation Series

Not all subscribers are the same—so why treat them that way? We implement advanced segmentation and tagging based on behavior, purchase history, engagement, and demographics. This ensures your emails are hyper-relevant, increasing open rates, click-through rates, and conversions.

List Segmentation & Tagging

We design and implement high-converting email sequences that guide customers through their journey—from first touch to loyal repeat buyer. Whether it’s a welcome series that builds trust, an abandoned cart reminder that recaptures lost sales, a nurture series that keeps leads engaged, or a post-sale follow-up that encourages repeat purchases, we make sure your emails are always working for you.

Consistent Outreach

Done-for-You Consistent Outreach (Weekly or Monthly Email Marketing)
Keeping your audience engaged requires ongoing communication. We handle everything—content creation, design, scheduling, and performance tracking—for weekly or monthly email campaigns. Whether it’s promotions, newsletters, or educational content, we ensure your emails drive engagement and sales while staying true to your brand’s voice.

Case Studies

Email Marketing Integration for WordPress

bronzedberry email marketing pop up example

For BronzedBerry, we helped transition them from one platform into another. They wanted to focus on increasing abandon card recovery and email signups. We transitioned them, created new segmentations and tagging structures, pop ups and nurturing sequences designed to convert!  We set up automated sequences like welcome emails, special promotions, and product education emails that helped drive consistent sales and increased brand loyalty.

By executing different pop ups, forms and lead gen tools we were able to, with one software, create automations for all their client types (product purchases, digital goods and training funnels). 

email marketing plan deployment gwyneths gift

This outstanding non-profit (Gwyneth’s Gift) has a few major fund-raisers annually. With a lot on each staff members plate they needed a social media and email marketing plan for Mom Prom.

As part of the Mom Prom campaign, we created a series of email promotions that emphasized the fun, excitement, and urgency surrounding ticket sales for the event. By incorporating clear CTAs, VIP tickets, and sponsorship opportunities into personalized email blasts, we helped create a sense of urgency and FOMO, driving a significant number of early ticket purchases. 

This was a planning guide created for them for them to execute in their own software with in house staff. We offer done for you or done with you options.