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A Step By Step Guide To Creating An Amazon Storefront
If you’re looking to monetize your social media presence, the Amazon Influencer Program is a great way to earn commissions by recommending products you love. One of the best features of this program is the ability to create an Amazon Storefront, a personalized page where you can showcase and categorize your favorite Amazon products.
In this step-by-step guide, we’ll walk you through setting up your first Amazon Storefront and how to generate influencer links to start earning commissions.
Rejected by Amazon Influencer program? No worries, check out my tutorial on using Amazon Associates program instead, Amazon Influencer vs. Amazon Associates.
Step 1: Apply for the Amazon Influencer Program
Before you can create an Amazon Storefront, you need to be approved as an Amazon Influencer.
How to Apply:
- Go to the Amazon Influencer Program page: Amazon Influencer Program
- Click on “Sign Up” and log in with your Amazon account.
- Choose your social media account for verification (Amazon prefers Instagram, YouTube, Facebook, or TikTok).
- Submit your profile and wait for approval (this can take anywhere from a few hours to a few days).
Eligibility Requirements:
- Amazon evaluates your engagement, follower count, and content quality before approval.
- There is no strict follower minimum, but having an engaged audience increases approval chances.
Step 2: Set Up Your Amazon Storefront
Once you’re approved, you can create your Amazon Storefront to showcase your favorite products.
How to Create Your Storefront:
- Log into Amazon Associates (Amazon Associates Central).
- Click on the “Influencer Storefront” tab.
- Select “Create Your Storefront” and enter a name that reflects your brand.
- Customize your Storefront:
- Upload a profile picture and banner to make it visually appealing.
- Add a short bio to introduce yourself and your recommendations.
Step 3: Add Products & Create Idea Lists
Your Amazon Storefront is an opportunity to organize your recommendations in an appealing way.
How to Add Products:
- Go to your Storefront dashboard.
- Click “Create Idea List” (these function like product collections, e.g., “Home Office Essentials” or “Skincare Favorites”).
- Use the Amazon search bar to find products and click “Add to Idea List.”
- Write a short description for each list to give your audience context.
Step 4: Get & Share Your Influencer Links
Once you’ve added products, you need to share your affiliate links to start earning commissions.
How to Find Your Amazon Influencer Link:
- Go to your Storefront (found under “Your Storefront” in your Amazon Associates dashboard).
- Copy your Storefront URL (e.g.,
amazon.com/shop/yourname). - Share this link in your bio, social media posts, blogs, and videos.
How to Get Individual Product Affiliate Links:
- Use the Amazon SiteStripe tool (a toolbar visible when logged into Amazon Associates).
- Find a product and click “Get Link” to copy your unique affiliate link.
- Paste and share the link in your content.
Step 5: Understanding Amazon Commission Structure
Amazon pays influencers and associates commissions based on what customers purchase through their links. Here’s how the commission works:
Amazon Influencer Program:
- Commission applies to all items purchased during a session (not just the first clicked item).
- Session lasts 24 hours from the moment a user clicks an influencer’s link.
- If the user clicks another influencer’s link before checking out, the most recent influencer gets the commission.
- Commissions vary by category (ranging from 1% to 10%).
Amazon Associates Program:
- Works similarly but applies to all Amazon affiliates, not just influencers.
- Session lasts 24 hours, but if the customer adds an item to their cart, the session extends to 90 days for that item.
- If the user clicks another affiliate’s link, the last-clicked affiliate gets credit.
Step 6: Amazon Influencer vs. Amazon Associates Comparison
| Feature | Amazon Influencer Program | Amazon Associates Program |
|---|---|---|
| Who Can Join? | Social media influencers | Bloggers, website owners |
| Storefront Feature? | Yes | No |
| Commission Applies To: | All purchases in session | All purchases in session |
| Custom URL? | Yes (amazon.com/shop/yourname) | No |
| Best For: | Social media promotion | Websites & blogs |
| Session Length | 24 hours | 24 hours (90 days if in cart) |
Final Thoughts:
Creating an Amazon Storefront with the Amazon Influencer Program is an excellent way to monetize your content. With a well-organized storefront, consistent promotion, and strategic product recommendations, you can maximize your commissions and provide value to your audience.
If you’re still deciding between the Amazon Influencer Program and Amazon Associates, check out my detailed comparison here: Amazon Influencer vs. Amazon Associates.
Now it’s time to set up your storefront and start earning!
